Digital marketing helps many businesses. In fact, you might find it difficult to think of a company that would not benefit if you set up a strong digital marketing campaign for it. Digital marketing, or marketing in the online space, helps potential customers or clients learn about a company’s products or services.
However, it’s undeniable that some industries need these services more than others. In this article, we will talk about some of them. If you own or operate a company in one of these niches, you should strongly consider setting up a digital marketing campaign sooner rather than later.
Law Firms
Lawyer marketing companies often make a killing in the modern era because they understand that lawyers need them badly. It’s true if you’re an attorney with your own law firm, you can market your services in other ways outside of the digital space.
For instance, you might make a TV commercial and purchase some TV time to play it. Maybe you’ll create a radio jingle and buy time on talk shows in your local market.
However, most marketers consider that old-fashioned thinking. It might yield some customers, but you likely won’t reach a vast audience like you can with digital marketing.
In the digital space, you can use your website, social media, etc. By doing so, you have access to a much wider range of individuals who might need your services than you can probably reach through TV, the radio, or billboards.
Any of those options might reach some markets, but most younger people spend a lot more time in the online space. If you hope to land some of them as your clients, you would do well throwing some major money at an online ad campaign.
eCommerce
It practically goes without saying that if you’re running a company that operates only via an eCommerce model that you will want to make digital marketing a singular point of focus. If you’re running a website that sells your products or services, and you don’t have any physical store locations, you can often focus on digital marketing exclusively.
That’s because consumers who want to buy something through an online store will almost always find out about it online. It’s true that you can create commercials for your products, make ads for podcasts, etc., but usually, you will get the most market penetration with online ads.
You might put a lot of money into a PPC ad campaign. That should generate some brand awareness. You may also write guest blogs or put money toward SEO to pull more potential buyers into your sales funnel.
Real Estate
Real estate doesn’t need to do exclusively online marketing, but you should probably make that a point of focus. It’s a proven fact that more people look for homes or commercial properties online these days than anywhere else. This particular industry has benefitted in significant ways from the internet’s rise to prominence over the past three decades or so.
Think about platforms like Zillow, Trulia, or Redfin. Individuals who want to look at the housing market close to them will almost always use them.
If you can create highly location-specific ads that will pop up when these individuals look at homes in the neighborhoods that you represent, you should see some significant returns when you spend money this way. You can also create ads that pop up when someone Googles keyword phrases having to do with the kinds of properties in which you specialize.
You can also do well with digital marketing if you represent commercial properties. Again, because of the location-specific nature of this industry, if you don’t come up with a strong online marketing campaign, it’s a foregone conclusion that your competitors will pull ahead of you.
Education
Many parents want to find the best schools for their kids. However, teens who want to start looking at colleges will also use the internet for that.
It goes beyond just grade-school kids and adolescents, though. Some older individuals might want to go back to college if they didn’t graduate. Others may want to get an advanced degree.
All these groups spend a lot of their time online. The older adults might visit a site like LinkedIn if they’re hunting for work. If your university wants to make itself known, the right ad on LinkedIn at an ideal moment might get a potential student into your sales funnel. Once they click on your ad, the process begins.
Since many groups looking at educational options spend time online, you can’t ignore the possible marketing opportunities. The educational entities that want to lure in some distance learning students would also do well to market to the ever-expanding online community.
Healthcare
Healthcare must advertise as well. You can do so via older methods like TV commercials, radio spots, and billboards, but those don’t reach as large of a market as you will find online.
Healthcare services such as clinics, a doctor’s office, or a chain of urgent care facilities can use PPC ads to let individuals looking for care locally that they’re there for them. They can also set up social media accounts on relevant platforms if they want to make it seem like they’ve embraced the latest technology.
Using digital marketing can educate potential patients about brick-and-mortar locations nearby and what services such a clinic or office might offer. If you can get someone to follow your social media account in the healthcare space, you can also establish trust if you post content that seems to align with this person’s value system.
All these niches need digital marketing, but again, nearly all entities do these days that offer products or services. As the current population ages, and more young people come of age, this trend should only continue.
Fewer individuals will look to non-digital sources when trying to find the things that need. That applies over a wide range of industries that continues growing with each passing day.
